Executive Director of Marketing
Company: Colorado Mesa University
Location: Grand Junction
Posted on: November 18, 2021
Colorado Mesa University
Job Title: Executive Director for Marketing and
CommunicationsPosition No: AF0205Reports To: President FLSA Status:
SUMMARYThis position provides leadership, management and
administrative direction for comprehensive marketing and
communications services. ESSENTIAL DUTIES AND RESPONSIBILITIES
include the following. Other related duties may be assigned.
Serves as a senior advisor to the President for issues related to
marketing and communications.
Works collaboratively with the President, the Vice President for
Student Services, the Vice President for Academic Affairs, the Vice
President for Finance and Administration, the Vice President of
Community College Affairs, the Director of Athletics, Vice
President of Intergovernmental and Community Affairs,and the Vice
President of Development in effectively establishing and meeting
the role, mission, and goals of the university.
Works collaboratively with the president and senior leadership team
to establish CMU's brand strategy, including but not limited to
positioning, personality, and visual identity.
Responsible for the overall direction, coordination and evaluation
of the following areas: Marketing, Web Development, Social Media,
Creative Services and the university's news hub CMUnow.
Ensures integration in messaging and communications across paid,
earned, owned and social media
Develops and implements successful public outreach and marketing
programs to increase the visibility, presence and name recognition
of CMU and WCCC.
Works collaboratively with the AVP for Enrollment Management and
the enrollment management task force to implement communications
programs that support enrollment and re-recruitment goals.
Administers the contracts for third party marketing and advertising
services and marketing/communications technology software.
Develops and implements a comprehensive digital strategy to
accomplish strategic communication goals that support achievement
of the university's strategic goals.
Oversees the university's trademark licensing program ensuring
trademark protection and works collaboratively with the general
manager of The Maverick Store, athletic director/staff and others
to grow royalties from licensed merchandise.
Manages the university's marketing and advertising budget.
Serves as a member of the Crisis Response Team
Initiates and develops relationships with community members and
community organizations to promote the university and its
SUPERVISORY RESPONSIBILITIESThis position reports to the President.
This position directly supervises the following positions:
Assistant Director of Marketing and Communications Senior Graphic
Artist and Brand Manager Graphic Artist and Creative Projects
Manager Digital Communications Manager Videographer and Media Asset
QUALIFICATIONSTo perform this job successfully, an individual must
be able to perform each essential duty satisfactorily. The
requirements listed below are representative of the knowledge,
skill, and /or ability required. Supervisory experience is
required. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCEThe position requires a bachelor's
degree from an accredited institution of higher education; an
earned Master's is preferred. Position also requires demonstrated,
substantial experience in managing, marketing, and advertising, as
well as experience managing diverse teams of people. The Executive
Director for Marketing and Student Recruitment must be committed to
serving Colorado Mesa University by embracing the core values of
diversity, collaboration, access, and service.
LANGUAGE AND COMMUNICATION SKILLSAbility to read, analyze and
interpret assessments, financial reports, and legal documents
relating to the functional responsibilities of the job. Ability to
respond to common inquiries or complaints from students, faculty,
administration, regulatory agencies or members of the community.
Ability to effectively present information to individuals, groups,
management, and/or boards of directors. Ability to function in a
team setting. REASONING ABILITYAbility to define problems, collect
data, establish facts, and draw valid conclusions. Ability to
interpret an extensive variety of instructions in verbal,
mathematical or diagram form and deal with several abstract and
concrete variables. MATHEMATICAL SKILLSAbility to apply concepts of
basic mathematics. Ability to calculate figures and amounts such as
discounts, interest, proportions, and percentages. Ability to
create and manage complex budgets. TECHNICAL SKILLSProficiency in
use of Windows operating systems and experience with Microsoft
PHYSICAL DEMANDSThe physical demands described here are
representative of those that must be met by an employee to
successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently
required to stand, walk, sit, use hands to finger, handle, or feel;
and talk or hear. The employee is occasionally required to reach
with hands and arms. The employee must occasionally lift and/or
move up to 15 pounds. Specific vision abilities required by this
job include close vision, distance vision, depth perception, and
ability to adjust focus. WORK ENVIRONMENTThe work environment
characteristics described here are representative of those an
employee encounters while performing the essential functions of
this job. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
The functions of this job are typically performed in an office
environment where the noise level is usually quiet to moderate.
COMPENSATIONThe salary range for this position is $100,000-$127,000
BENEFITSColorado Mesa University is authorized by the Board of
Trustees to offer a broad array of benefits to its professional
staff. The benefits are subject to change, from time to time, at
the direction of the Trustees. Additional information about
specific benefits and copies of plan documents may be obtained from
the Office of Human Resources. To the extent this policy conflicts
with the plan documents, the plan documents are controlling.
Benefits eligible Professional Personnel are employees who are
Faculty, Administrators or Auxiliary employees of the University
with an appointment of at least a 0.75 FTE during the fiscal year.
Benefits are effective the first day of the month following the
date of hire. If the date of hire is the first day of the month,
benefits begin immediately.
Detailed information about our benefits can be found here:
Keywords: Colorado Mesa University, Grand Junction , Executive Director of Marketing, Advertising , Grand Junction, Colorado
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