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Marketing And Advertising Manager

Company: Visit Grand Junction
Location: Grand Junction
Posted on: September 7, 2019

Job Description:

Summary: The Marketing & Advertising Manager develops and manages brand and strategic marketing plans and executes digital advertising campaigns using advertising technology (ad tech) platforms for the Grand Junction area. Responsible for all communications and public relations activities of the department. This position reports to Visit Grand Junction Director. -- Essential Duties & Responsibilities: -- Manage & execute branding, marketing, and advertising campaigns: o -- Develops, creates, and implements annual marketing strategy and plan for local (in-market), regional, national, and international markets in earned, owned, and paid media. o -- Develops Annual Report. o -- Leads vendor relationships with marketing contract partners. o -- Plans and manages budgets and keeps accurate accounting records. o -- Leverages data to analyze and report on marketing performance, making recommendations on adjustments as needed and assists with staff implementation. o -- Organizes annual stakeholder meeting. Paid Media/Advertising: o -- Works with marketing team and advertising contractors to develop, implement, monitor, assess, and evolve creative campaigns, media plans, advertising campaigns utilizing ad tech tools, and data collection. o -- Develops and maintains strong relationships with local, regional, state and national marketing contacts and colleagues. Keeps abreast of Colorado Tourism Office, USTA, Brand USA, and other Colorado DMO marketing efforts, research and initiatives. Earned Media/PR: Plans and hosts media/influencer visits, including foreign and domestic group media FAM trips, working with local tourism partners. Works with marketing team and contractors to develop, execute, and assess public relations and influencer programs, media campaigns, PR plans, pitch calendars, and other media relations activities. -- Acts as Visit Grand Junction's spokesperson in media interviews as needed. Writes & distributes press releases for events and organizational happenings. Updates and maintains crisis communications plan. Develops and maintains relationships with local and regional media; PR contacts in-market, state, and Colorado DMOs. Maintains database (CRM) of media contacts, writers, editors and influencers. Owned Media: Works with department and contractors to formulate, execute, assess, and evolve content strategies, production, and calendars. Oversees the creation, acquisition, and production of creative assets. Works with content production team members and contractors to manage a strategic content calendar for the website, blog, email marketing, and social media channels. Ensures proper tracking, data collection, and ROI reporting for content programs. Manages relationships with website, social media aggregator, email marketing, reporting, SEO and CRM contractors/services. Integration and consistency with marketing programs: Works closely with staff and local tourism partners to ensure integrated branding, campaigns, communication and messaging. International: Develops annual international travel trade sales and marketing programs. Assists with planning, scheduling, and hosting international travel trade FAMS. Seeks out, assesses, and books opportunities for international marketing and consumer communication, including contractors for writing/developing content and collateral. Grant Management: Writes, tracks, and executes grant applications, awards, and programs. -- Knowledge, Skills & Abilities: Excellent written and verbal communication skills with expertise in press writing and press relations. Strong public speaking and presentation skills. Excellent interview, communication, and media presence skills. Proficient in Microsoft Office and photo and video design software. Acrobat Pro, Adobe Creative Suite - Photoshop, Illustrator, InDesign preferred. Expertise in related marketing management & reporting software (e.g., Hootsuite, Sprout Social, Google Analytics). Creative problem-solving skills, very self-motivated with life-long learning drive. Great interpersonal skills and professional demeanor. Proficiency in social media marketing, promotions, communications, analysis & functionality. Experience with digital communications and content strategy. Knowledge of and ability to use ad-tech and other marketing related software platforms. -- Proven organizational, time management and project management skills. Multi-tasker with excellent follow-through, and keen attention to detail. Experience with Customer Relationship Management (CRM) and Content Management Software (CMS) platforms. -- Strong sense of ownership and accountability. Foster a departmental culture of innovation, collaboration, data driven results and accountability. Travel to tradeshows, media events, and conferences is required. Must be available evenings, weekends and holidays as needed. -- Education and Experience: Bachelor's degree or 3-5 years professional marketing and advertising experience Prior experience working for a destination marketing organization preferred. -- This job description is intended to describe the general content of and major responsibilities for performance of the position. It is not intended to be an exhaustive statement of job duties and requirements. Other duties as assigned. --

Keywords: Visit Grand Junction, Grand Junction , Marketing And Advertising Manager, Executive , Grand Junction, Colorado

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